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Steve The Limo Driver - Effective Promotion
I’d like to take a moment to introduce you to Steve The Limo Driver. Of course, that isn’t his real name. That is just how his clients remember him. He believes in top quality customer service. This shows in every customer’s experience from the time the limo pulls up to long after the experience is over. This exceptional service is probably why referrals and repeat customers continually ask for Steve when they call for reservations.
Limousines are part of a luxury service industry. They are a service most people use for special occasions and celebrations. They are not a necessity. Steve realized this years ago and set out to change that. He loves driving a limo, interacting with customers and the notoriety he receives from people wondering just who he has driven and where. Steve determined that by providing exceptional, courteous, over the top service he could create a loyal clientele and ultimately increase business.
Steve The Limo Driver makes every one of his customers feel like the most important person in the world. From the average person, to the business client, to the celebrity, every passenger receives personalized service. He has a knack for sizing up exactly how to treat each person, leaving a lasting memory.
The first time I met Steve The Limo Driver I was to speak at a conference. The event promoters had prearranged a limousine to pick me up at the airport, drive me to the conference and then to the hotel at the end of the day. I missed the entire morning of the conference because my plane had arrived seriously late after numerous delays. I had not been able to call anyone, and as I landed, very stressed, was figuring out a plan to rush through the airport, get my bags and make my way to the nearest taxi. Maybe I would make it in time for my speaking engagement.
When I arrived at baggage claim, there, to my surprise, was Steve with my luggage, which had apparently taken an earlier flight. When I hadn’t arrived on time he checked my flight, found out when I would be in and was there when I arrived. He rushed me to the limo, where he had a meal and refreshments waiting for me, guessing I would be hungry. He got me to my destination in time. Few knew I was even rushing to get there. He informed me that he had even called ahead to the conference to let them know of my delays and that I was en route. That is exceptional customer service!
The story didn’t end there. I’ve never been in a limo before or since that actually stocked waters, Gatorade and other drinks without the customer first requesting the service and paying a premium. Steve’s limo is always stocked. He seeks to anticipate the customer’s needs – a balloon, a candy bar, a flower, a small gift. I was so happy when I found he was my driver during the balance of my trip.
Steve’s follow up is what truly makes him shine. Steve sends a greeting card to each customer thanking them for the opportunity to be of service. With the card he tries to include a momento of the occasion – like a photo of the birthday, prom, wedding, etc. I know of one couple who returned from their honeymoon to be informed that their wedding photos had been destroyed. Steve took a few pictures of them getting in and out of the limo. They opened their mail to find a thank you card from Steve with copies of those photos. A grandmother who celebrated her birthday using Steve’s services received a birthday photo. Each year thereafter she has received a birthday card from Steve. I received a thank you card after my first experience with Steve The Limo Driver. Inside was a great photo of me speaking at the conference. Is it any wonder he has such a wonderful clientele eager to refer others to him and the company he works for.
Steve tells me that, although he does receive higher than average tips, plenty of referrals and is considered indispensable by his employers, his greatest reward is the joy he brings his customers. He enjoys the challenge of finding new ways to be the best at what he does.
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The above article demonstrates the effectiveness of exceptional customer service - giving more than is expected. This is true of any industry, especially in today’s economy. As business owners we must seek ways to build customer loyalty. Customers expect quality at an affordable price. But, let’s face it, that can often be found in our competitor’s products as well. Customer loyalty is built by how we treat the customer and respond to their needs.
As a greeting card company we were excited to hear about Steve The Limo Driver. We know that utilizing cards to keep yourself in the customer’s minds works wonders as part of a marketing program. The simple action of sending a Thank You or Reminder card to a customer builds a personal connection. Steve took that to an even higher level of satisfaction.
Our cards can be used for many purposes - thank you, reminder, birthday, employee appreciation, annual sales notifications, invitations, etc. The cards are blank inside. You tell us what to print inside. We hope you will consider us for your greeting card needs.
Specialty Greeting Cards
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